Key Elements to Mention in The Coca-Cola Case Study

Coca-Cola, or Coke, is a carbonated soft drink that is the world’s largest beverage corporation, with over 500 different brands. It was initially created by John Stith Pemberton in the late 1800s, and it was acquired by Asa Griggs Candler and manufactured by the Coco Cola Company in Atlanta, Georgia, USA. Coca-cola is made from coca leaves and kola nuts, and its recipe remains a mystery.

Many companies have attempted to duplicate the Coca-Cola recipe but have failed to produce consistent results. Its brilliant marketing efforts have made it the world’s best-selling soft drink, as seen by its widespread distribution.

Meanwhile, Coca-Cola has bought Honest Tea, Zico coconut water, Fanta, Minute Maid juices, Smart water, Soy-based drinks, Georgia Coffee, Dasani water, Costa Coffee, and other brands to extend its beverage portfolio (Maamoun, 2020).

The carbonated soft drink sector has a 2.1 production multiplier impact, according to the National Council for Applied Economic Research. This represents the fact that increasing the output of beverages by one unit has a two-fold influence on the economy, employing 410 people directly or indirectly (Al Tunaiji, 2019).

These are some facts about the economy that are important to know. This article will discuss the expected changes in Coca-Cola Company’s business operations as well as crucial factors that should be included in the Coca-Cola case study.

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