Coca Cola Case Study
Abstract
To be successful in business, you must be innovative and transformative. Coca Cola is the world’s leading soft drink concentrates and syrups distributor and manufacturer. With Coca-Cola as its hallmark product, the company began as a beverage maker and retailer in 1886.
Marketing tactics, innovation, and reinvention are all ingrained in the Coca-Cola Company’s culture, which has resulted in its long-term success. Coca-Cola Company works tirelessly across the world and at all hours of the day to better the world we all share and provide consumers with the beverage they desire. As people choose a healthy lifestyle and packaging materials evolve to reduce the use of plastics, certain steps must be done to reduce sugar consumption.
Background on Coca-Cola
Coca-Cola is one of the most well-known brands on the planet. The company’s worldwide marketing team’s mission is to assist in the expansion of global sales. The company’s aim hasn’t changed since it launched its first Coke in 1886 at Jacobs’ Pharmacy; the goal is to sell the most beverages to the most people.
The firm, which is based in Atlanta, Georgia, focuses on making non-alcoholic beverages more accessible. Diet Coke, Sprite, Dasani, Nestea, and Fanta are just a few of the hundreds of brands available. Every second, almost 10,000 Coke drinks are drunk throughout the world. The corporation earns more money if the worldwide marketing team sells more Cokes.
The Globalization of Coca-Cola
Coke, like many other successful global corporations, focuses on locations with the highest development potential. Coke began expanding globally in the 1920s, but it was in the 1980s that it truly took off. Coke’s strategic goal to obtain admission into untapped, formerly unfriendly, or underdeveloped locations was put into action at this time.
Coke began by expanding its manufacturing, especially bottling operations, in friendlier locations such as Guam and Europe. Coke planned to expand to Australia, Austria, Italy, Norway, and South Africa as consumers got more accustomed to its goods. These were the places where the US had solid contacts, so putting commerce, transportation, and communications networks in place went much more smoothly.
Coke had also formed relationships with the Special Olympics, the Tour de France, NASCAR, and FIFA by the 1970s. Coke followed suit as these athletic events grew in popularity throughout the world. Coke’s expansion of its customer base in the 1980s and 1990s necessitated additional planning. Russia, Germany, India, and Vietnam were among the countries where the corporation expanded its manufacturing activities. Coke began exploring expanding into China around this time.
Coke’s interest in social concerns began in the 2000s. For the international team, this is a distinct sort of marketing endeavor. The firm helped with UN AIDS efforts, terrorist attacks on September 11th, and earthquake assistance in Haiti. Since then, the corporation has expanded its charitable efforts, including NBA sponsorships and co-marketing with prominent television shows such as American Idol.
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