SOE11440 Marketing within the Global Economy Project 2 Assessment Developing Competitive Advantage 1 Context

You are the Marketing Director for any company of your choice. This project is designed to reflect the practical side of marketing strategy and asks you to convert the academic theory you learn in your lectures and reading into a practical direction for your company. Your company is embarking on a Strategic Planning Process taking a 3-year view You are responsible for the strategic marketing part…