Various professionals are considering both the roles of coaching and teaching. However, role conflict, role strain, role stress might be experienced by some of these individuals due to the expectations aroused from both of these roles. Also, burnout of one of the roles, early termination of career may also occur and the mental state and performance of the professional may also be influenced due to these negative outcomes. Athletes and students both can suffer negative outcomes too that are caused by the role conflict experienced by coaches/teachers. Role conflict may also be influenced due to the differences of motivations and priorities of each individual. For various reasons, coaching is preferred by individuals, i.e., the requirement of additional money, pressure from the administration of the school and love of sport. However, the performance of both roles must be preferred by these individuals especially as long as an adequate balance between resources and time is maintained by them.
Different aspects of coaching are management of role conflict, motivations and pathways of coaching and the professional types of coaches and teachers. The main difference between coaching and teaching is that development of individuals’ skills required within a team or in sport and motivating them is involved in coaching, whereas, development of minds within a controlled classroom with a focus on educational aspects is involved within teaching. The approach is the main difference between coaching and teaching. To address particular weaknesses and strengths of individuals, attending each individual individual is focused by coaches, whereas, general skills relevant to various students are focused more by teachers.
Some of the behavioural and cognitive learning theories that can be used to deal with such role conflict are the action learning approach, transformative learning theory, experimental learning theory (ELT), reinforcement theory and classical conditioning theory. Conditioning an impulsive behavior through pairing between physically occurring stimulus and neutral stimulus is referred to as classical condition theory. To help people by informing them about the relationship between the coaching outcomes and values and needs of the coachee is the main role of a coach. Therefore, visualization must be used by coaches that involve constructing mental pictures of things or events. Based on his/her values and needs, conditioning with metaphors will take place by the coach, so that learning foundation can be built and resilience can be promoted.