Essay on Color Psychology in Marketing
Colors have an impulsive effect on the moon as well as human emotions. Colors have a natural and powerful potential to influence people’s present perceptions. People often link specific colors with specific emotional outcomes, such as a humorous mood being represented by one color, trust, and transparency being reflected by another color, and sensuality being reflected by yet another color (Fetscherin, 2019).
Marketers should be aware that depending on the predicted sales item in an advertisement, they should choose a certain color to attract the customers. It’s critical to provide consistent messaging across all marketing channels. The colors should be chosen to appeal to the subconscious mind first, then to the rational mind.
Even when employed in a clichéd manner, certain words and phrases have a masterful influence in terms of eliciting emotional responses. Organic, certified, genuine, gluten-free, and other terms that are commonly used in the FMCG industry are examples of these terms.
These phrases have been included across the packaging and labeling of the items for acceptable and sound reasons. It has a magical ability to draw people’s attention.
People usually go for it and end up buying the thing in question. As a result, it’s time for marketers to think about the items and services they’re promoting and come up with unique terms that can have an emotional influence on people and, as a result, elicit an emotional response from them.